Eugene, Oregon · est. 2026 · second-generation studio
Ulric is an independent studio building custom software, CMS & CRM platforms, brands, and agentic AI systems — the second Richers software company to call Oregon home.
What's in a name?
In 1982, Ulrich Richers founded ARC Data Systems in Berkeley, California — later Advanced Relay Corporation. In 1988 he moved the company to Eugene, Oregon, the same year his son was born. For decades ARC built protocol software — X.25 through TCP/IP — trusted by NATO, MIT Lincoln Laboratory, Boeing, and Swisscom.
ARC explained its own name with two runners: Pheidippides, who carried the news from Marathon to Athens, and the Aztec relay runners who carried word to Moctezuma — a German engineer and a Mexican family, encoded in a company name. A relay only works if the baton keeps moving.
Ulric is the next leg of that run: a second-generation Oregon software studio, founded by the kid who grew up watching packets move.
Ulric honors Ulrich. The work honors the standard he set.
Ulrich Richers founds the company that becomes Advanced Relay Corp.
Same year Eric is born. Protocol software for NATO, MIT Lincoln Labs, Boeing, Swisscom.
Fifteen-plus years of engineering, design, and startups begin.
A pivot to counseling: residential treatment, crisis work, private practice.
Software, design, and AI systems — full-time, from Eugene, Oregon.
Services
One studio, end to end — from naming your company to shipping the platform it runs on, to teaching your AI systems to pull their weight.
01 · Build
02 · Brand
03 · Advise
04 · Run
Flagship work
Case study
A statewide mental-health directory built, branded, and grown end to end by this studio: custom platform, custom CMS, provider CRM and lead pipeline, an AI-powered search assistant, and a native iOS app.
Read the case study →Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, a leads pipeline with automat
Practice-growth consulting for therapists: brand, website, SEO, and workflow automation — the bridge years between the clinic and the studio
The web-app vault: free, browser-based mental-health tools — breath pacing, IFS mapping, somatic tracking, CBT records, bilateral stimulatio
The lab
Client work funds the studio. The studio funds products. Two product lines are in the lab now — named, as tradition requires, after the studio cats.
Product line · beta
The lightning-fast CMS + CRM builder. Ferocious, independent, zero dependencies — like her namesake, she hunts alone.
Product line · beta
The agentic harness builder. Sweet, nurturing, and quietly everywhere — custom agent flows your team can actually trust.
The person behind the studio
Eric Richers was raised in Eugene by immigrant engineers and started coding at fourteen. Fifteen-plus years of software and startups later, he did something unusual: he became a licensed professional counselor, working residential treatment, jail settings, and crisis intervention while running a private practice.
That double life is the studio's edge. Software built by someone trained to listen comes out different — clearer flows, calmer interfaces, systems that respect the humans on both ends.
In 2026 he closed the practice to build full-time. Ulric is where both halves finally work the same job.
How an engagement runs
A free 15-minute call, then a plain-English audit of your systems, site, and workflows — with a plan you can act on with or without us.
Scope, architecture, and brand direction agreed up front. Fixed milestones, no surprise invoices.
Weekly ships you can click, not status decks. You watch it come alive in production checkpoints.
Documentation and handoff — or a retainer where we keep running it. Either way, you own everything.
Word of mouth
Eric is both therapist and software pro. A rare synthesis.”
Clinical Director — Eugene, OR
There seems to be no limit to how far Eric will go to solve a problem.”
Practice Owner — Utah
Small or big tasks, Eric delivers results — sometimes before I even send a follow-up.”
Private Practice Owner — Oregon
Insights
Contact
Fifteen minutes, no pitch deck, no obligation. Bring the thing that's bugging you — a slow site, a messy CRM, an AI idea — and leave with a straight answer.
Prefer writing? eric@cuti-therapy.com — replies within one business day.
Free 15-minute call
No pitch deck, no obligation. Tell us what's bugging you and when to call — Eric confirms a time within one business day.