Case study
Oregon Counselors
A statewide mental-health directory built, branded, and grown end to end by this studio: custom platform, custom CMS, provider CRM and lead pipeline, an AI-powered search assistant, and a native iOS app.
16,800licensed providers indexed
1,200+active provider profiles
Top 3Google rankings for core searches
iOSnative app, live on the App Store
Oregon Counselors is the studio's own product, which means it's also the demo: every service Ulric sells is running there in production, right now.
What's under the hood
- Custom platform & CMS — a statewide directory of 16,700+ licensed providers with structured profiles, editorial guides, hubs, and programmatic SEO pages, all on a hand-built PHP engine.
- Provider CRM & lead pipeline — match-quiz leads routed to verified providers with delivery tracking, reminders, and a spam blocklist.
- AI everywhere it earns its keep — the Ask assistant (text-to-SQL over an isolated, PII-free database), an AI fix-queue for search-console issues, and an agentic toolchain running daily operations.
- Native iOS app — live on the App Store, sharing the platform's API.
- Growth engine — structured data, sitemap orchestration, IndexNow, and content pipelines holding top-3 Google rankings for its core searches.
Built and maintained end to end by one person and an agentic AI toolchain — and, in the spirit of full disclosure, this very case study was assembled by that same toolchain.
