Case study
Rose Real Estate
Full business systemization for a Portland realtor: a rose-red brand system, a custom CMS with inline editing, a leads pipeline with automations, and a grounded AI assistant with a live home-valuation tool.
Everything a modern brokerage runs on, built as one system: the public site, the content management, the CRM, and an AI helper that answers market questions with real data and files leads while it talks.
What's under the hood
- RoseCMS — a dependency-free custom CMS with inline on-page editing, drag-and-drop galleries, and a role-based dashboard the whole team can use.
- Leads pipeline & automations — instant replies, admin alerts, and CRM sync the moment an inquiry lands.
- Rosie, the AI assistant — grounded in live listings and market data, with a real home-valuation tool and guardrails a brokerage can trust.
- SEO/AEO plumbing — RealEstateListing structured data, FAQ schema, dynamic sitemaps and llms.txt.
(Screenshots are from the studio's build environment — the brokerage launches publicly soon.)
